The Secret to Getting Clients to Download Their Gallery by Photographs by Teresa. This blog post includes client management tips for photographers. Browse the blog for more inspiration #photographertips #tipsforphotographers #clientmanagement

September 10, 2020

The Secret to Getting Clients to Download Their Gallery

Tips

Alrighty photographers, we all know we’ve all had those clients that wait two years to download their gallery. And it’s just so nerve wracking, isn’t it?

We just want them to have their images downloaded so they can enjoy them and savor them and frame them, and love on them. Right?

Okay, so I’m about to drop some truth on you. You ready?

It is OUR FAULT as photographers if our clients take awhile to download their gallery. YES. YOU! It’s your fault if they take awhile. And here’s why:

If you deliver their gallery and keep it open to them for years and years, then there is no pressure or urgency for them to get their gallery downloaded. This is just a way that human beings work. Many times we need a sense of urgency to do anything. We tend to do things that are of the utmost importance and the highest priority.

So why would they download their gallery right away if they didn’t need to, right?

Here’s my secret sauce to getting all of my clients to download their galleries within three months:

Put an expiration date on their gallery.

I do this for every single one of my clients, and it has yet to fail me. Works like a charm every time.

I personally use Pixieset to deliver all of my client galleries, and they have a feature within there to set an expiration date so that their gallery will no longer be available come the expiration date that you set. They also have a feature that I love that allows you to schedule an email the day before the expiration date to remind them to download their gallery.

I personally give all of my couples and engagement sessions three weeks to download their gallery, and all of my wedding couples three months to download.

I’ve never had one client complain about it either.

Here’s my primary reason for this: if I were to ever switch client galleries or pivot my business, I don’t want my clients to think that their gallery lives in their portal for life. I may want to stop my subscription one day. We don’t know what the future holds. And we are so much better off with them having their images downloaded and saved on their own computers and storage, than being personally responsible to keep a recurring subscription just because of an expectation. 

Put this system in place now, and you’ll thank yourself (and me) later 🙂

xoxo

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